I think many times corporate leaders and communicators, when it comes to communicating with audiences and stakeholders, think you can package messages and distribute them just like music records and CDs.

As Bob Moog, inventor of the synthesizer, reminds me in this video, we need to think more about interactions, the equivalent to live music.

This means being secure in ourselves and not relying fully on the corporate message script. Investing on nurturing communities and relationships. Respecting differences of opinion and understanding that audiences come driven by a variety of reference points. Sharing knowledge. And more importantly allowing value to come out of the interactions themselves.

We're bound to get bumped by the crowd, or spill a little on ourselves, but it is the experience, the interaction, that matters, not ourselves.

Sent from my iPhone