The article above (from strategy+business), is a great summary of John's thoughts, which pose a great challenge to those of us involved in communications and public relations for oil and gas companies. The industry is at a crossroads where we must choose whether to stay buried inside our corporate walls and simply "message" what we think people need to hear, or to take the risk of being open and transparent and share with the public the great minds we have working for us and their desire to do the right thing. 

 

Lots of work to do, so little time...

 

PS, shameless plug for John, you can pre-order his book here.